Imagine you run an online jewelry boutique, and before SEO, you attracted traffic with generic keywords like handmade jewelry. However, after optimizing, you are now ranking higher for specific terms like handmade silver earrings with gemstones. While some keywords remain, others evolve. The lesson here is that SEO is dynamic. So, adapt your strategy to meet changing trends and audience needs. Let’s explore this topic in detail to understand the difference in your keywords list before and after the SEO report.

Why keywords are important in SEO?
Keywords are phrases users type into search engines when they look for products. They are the bridge between what users are searching for and the content that websites provide. You attract more organic traffic when you strategically use keywords on your website.

What can you expect from keyword performance before SEO?
You had some keywords that were driving traffic to your website but not as effectively as you would have liked.

When you review your analytics to identify your top-performing keywords pre-SEO, these are the keywords that bring in the most traffic.

You may notice that certain long-tail keywords were unexpectedly popular. Finding out which keywords were performing well before SEO lays the groundwork for comparison and analysis.

Evaluate keyword changes before and after the SEO report
Once you implement your SEO strategies, it is time to revisit your keyword performance. Start by analyzing your current keyword rankings as well as click-through rates.
You might be pleasantly surprised to see that your SEO efforts have paid off. Now, your top-performing keywords remain consistent or have even improved in performance. You discover that certain keywords have fallen out of favor while others have risen to prominence.

Bottom line
While some keywords maintain their status as rock stars, others undergo transformation
The key takeaway here is the importance of ongoing monitoring and analysis. When you continuously optimize your website, you remain competitive and relevant in the eyes of both users and search engines alike. In this ongoing adventure of endless discoveries, you can get help from SEO Resellers Canada. It is a trusted agency that offers tangible results with before and after SEO reports.