How to choose between SEO specialists and digital marketers?
You need specialists when you want to grow your business on the internet. SEO specialists and digital marketers seem right for businesses but every firm has different needs. This post gives an analysis to find the right choice.
What is the responsibility of an SEO specialist?
These professionals optimize your website for search engines. They make your website rank higher on search engines. There main job is that your website is visible on the search results when someone searches things related to your business.
[if !supportLists]1. [endif]SEO specialists do keyword research.
[if !supportLists]2. [endif]They make sure your website content is relevant and easy for search engines to understand.
[if !supportLists]3. [endif]They get other websites to link back to yours for better rankings.
You need an SEO specialist to rank higher on search engines. Investing on SEO campaigns saves you from ad spends. As stated by Neil Patel, SEO specialists are your best bet when you are focused on long term growth.
Why do you need a digital marketer?
An SEO specialist is focused on search engine rankings but a digital marketer is responsible for more than one online marketing approaches. Their job includes:
Social Media Marketing
Digital marketers manage your social media content and engage with your audience to build your brand.
Email Campaigns
They design and send email newsletters or promotional campaigns to your customers.
Paid Advertising
Digital marketers run Google Ads and Facebook Ads to drive paid traffic to your website.
Content Creation
They create blogs, videos, and graphics to promote your business and engage customers on different platforms.
A digital marketer is a great choice if you want to improve your overall online presence across multiple channels. They help you reach people through social media and paid ads.
Who is good for your business?
SEO specialists are ideal for organic traffic. Choose this option if you do not want to spend on ads. Hire a digital marketer for a multi-channel approach. They can market your business on social media and run paid ads. SEO takes time but digital marketers can create instant traffic through paid ads. The choice between these two ultimately boils down to your goals and budget.
Final words
SEO specialists are idea when your aim is search engine rankings and organic traffic. You will need a digital marketer for a broader online strategy for social media and paid ads. To understand strengths of each role, you can consult the experts at SEO Resellers Canada. It is a full service agency having highly experienced SEO specialists as well as digital marketers.